As a specialist provider of sports coaching and education, LLS were proud to collaborate with the Liverpool FC Foundation in September 2013 with a three-year objective; to increase participation in primary school sport through the delivery of fun and inclusive activities for all.
The Skills and Drills programme was initially launched in the Liverpool City Region and the LLS team of teaching and multi-sport specialists were commissioned to deliver PE curriculum lessons and extracurricular activities such as after school clubs and evening and weekend coaching sessions for children aged 4 to 11. Based on the success of the first academic year, provision was expanded into Cheshire and Flintshire, where in addition to sports coaching, children were able to learn about the importance of healthy eating and participate in cross curricular activities.
By 31st August 2016, all initial targets will have been exceeded and a remarkable 63,452 children will have taken part in Skills and Drills sessions. More than 120 schools have participated and the positive feedback received by schools and parents has been overwhelming. David Lloyd, the father of Jayden, aged 8, from Our Lady of the Assumption Catholic Primary School in Belle Vale spoke of his son’s experience:
‘Jayden and his mates started playing football on a Saturday morning with the Skills and Drills coaches when he was in reception. He absolutely loved the sessions and started to play during the week too. It’s unbelievable to think he’s been signed by the Liverpool FC Academy in less than 3 years. I can’t thank the coaches enough’.
The Skills and Drills programme has raised more than £100,000 for the Liverpool FC Foundation, which has enabled the charity to inspire people from all walks of life to make positive changes happen for themselves and their communities.
Over 350 students from LLS sixth form coach education programmes have gained weekly work experience on the Skills and Drills programme, enabling them to develop and gain sports industry employment in the UK and abroad. One success story, Paul Murphy from Childwall has grown with the programme and his experiences have enabled him to graduate from the LLS sixth form course and to coach in San Diego, USA. He became a sports apprentice at LLS and in September 2015, Paul was employed on a full time basis by the company. Paul said:
‘I’m a big Liverpool fan so getting to coach on behalf of the club has been a great experience and it’s good to have on my CV. I’m excited for the next step of my coaching journey which is spending a season working at an academy in Sri Lanka’.
As both organisations prepare for the 2016/17 season, LLS Co-Founder and Managing Director, Joe Mulhearn said about the resounding success of the collaboration:
‘When we set out on our journey to support the Liverpool FC Foundation back in 2013, we had no idea that the programme would engage so many thousands of children. It gives us great pride to see children falling in love with sport and using their newly acquired skills to join local sports clubs, football teams and even academies.
Jordan Wright, also LLS Co-Founder and Managing Director said:
‘The past 3 years have been an invaluable experience for LLS and it’s taught us that working in partnership with global brands whilst employing inspirational staff is a real recipe for producing positive outcomes. We are excited to expand our global footprint in 2016/17 and we expect to sign partnership agreements with elite academies in Scandinavia, Asia and the Middle East in the coming months. These strategic collaborations will enable us to not only have a positive impact on the lives of children locally, but worldwide’.
We would like to wish the Liverpool FC Foundation the best of luck with their future developments and thank them for what has been a wonderful working relationship. A special thank you goes to all partner schools, parents and participants who have supported the development of the Skills and Drills programme.
The sports coaching team are what has made this programme so successful and they look forward to continuing to deliver Skills and Drills sessions under the brand of LLS from September 2016.
For information about LLS Skills and Drills sessions (for children aged 4-11) in your area, please visit: www.llsonline.uk, email: firstname.lastname@example.org or call 0151 294 3229.